PPC marketing could increase quality web leads and sales by 45%

PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, inspite of attempting to earn those visits organically.

Search engine advertising is one of the most popular forms of PPC. It permits  advertisers to bid for ad placement in a search engine's sponsored links when someone searches on a keyword that is related to their business offering. For example, if we bid on the keyword “PPC software,” our ad may show up in the very top spot on the Google results page.

Pay-per-click marketing at Digitalindya is a way of using search engine advertising to create clicks to your website, rather than “earning” those clicks organically. You may be aware of those sponsored ads you often see at the top of Google’s search results page, marked with a yellow label? That’s pay-per-click advertising.

It’s good for searchers – Research indicates that searchers click on paid search ads more often than any other form of digital advertising. It also indicates that people really don’t mind being advertised to, provided that the products and services advertised actually fit the searcher’s needs.

It’s good for advertisers - Advertisers are offered a unique means of putting their message in presence of an audience who is actively and specifically seeking out their product.

It’s good for search engines – PPC enables search engines to cater to searchers and advertisers simultaneously. The searchers consist of their user-base, while the advertisers provide them with their revenue stream. The engines want to provide relevant results, first and foremost, while providing a highly targeted, revenue-driving advertising channel.

The unique advantage of PPC marketing at Digitalindya is that Google just doesn’t reward the highest bidders for that ad space, they reward the highest-quality ads. Google rewards good performance. The better your ads, the greater your click-through rates and the lower your costs.