Good SEO work only gets better over time

To begin a search engine optimization (SEO) project, it is very important to understand the process involved in an effective SEO campaign. To that end, we break the process down into the six steps and describe the activities involved in each of these steps.

One word on search engine optimization in general first, though. At Digital Indya SEO does not start and finish with these steps and the initial work that we do. In order to have ongoing success, it is important to monitor results and build meaningful content on a continual basis. In short, we can say it is a process, not a project.

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Keyword phrase research involves identifying a group of keyword phrases that would be used in optimization. This step is very critical and requires a desirable amount of time to find a good set of phrases that offer a balanced combination of two important factors high usage by searchers and relatively low competition within the search engines.

Reporting after establishing your targeted keyword phrases and starting position relative to the site’s competitive set, it is important to understand what the subject site’s starting position is within the search engines. By doing so you ensures that you know the specific areas that need work and provides a baseline against which to gauge the subsequent campaign’s success.

Content is king in search engine optimization. The search engines love text high-volume, high-quality content related to your business which will serve you in a couple of important ways.

In page optimization we follow the addition of new, high-quality content, which we tackle on-page optimization.  

In marketing, you fish where the fish are.  And, the fish are using social media in increasing numbers. The potential of online sharing through social media provides enormous opportunities for companies willing to commit the time to using it.  During this period of the process, we help clients establish a social media presence and consult with the client on how to best use those social media profiles to share site content and connect with customers and potential customers.

The same reporting done in the initial phase of the campaign which is done again at regular intervals, post-optimization. Rankings, site traffic levels, social signals and various other key metrics can then be compared to pre-optimization levels, giving measurable results to the SEO campaign. The specific metrics used in an SEO plan will depend on the goals of that site.