Online Marketing without data is like driving with your closed eyes

Online promotions bring a little extra to your digital marketing efforts. Everyone loves a good online promotion, the chance to win something of value either through a contest, instant win game. It’s fun, easy, and entertaining. But there’s more to overseeing the whole process than meets the eye. Digitalindya keep on reading to learn why should definitely dive into these promos, and why it’s beneficial to partner with a third party administrator and online contest manager for the best results.

At Digitalindya digital promotions whether done through social media, a mobile website or app, or your website benefit businesses in many ways. People like to win and are willing to help promote your brand to do so. Here are four reasons which should be considered while running online promotions.

Build awareness – Promotions get people talking about your brand. If the price is right and you do a good job of promoting the campaign you’ll create a buzz not only around a specific campaign but also around your company.

Create a community – Having an online community matter. It creates a support system for your business and allows you to get to know your target audience. Online promotions draw people in who are interested in what you have to offer and helps them interact with people who are having similar tastes of their own.

Increase engagement – An engaged consumer is far more likely to be a repeat customer. Part of building a good community on social media is engaging with your current followers. Online promotions are a great way to build engagement and keep your followers coming back for more.

Learn about your customer – The beauty of executing online promotion is the ease of collecting information about your customer. A recent Microsoft report found that 99.6 percent of consumers would be willing to exchange personal information in exchange for cash rewards.

Online promotions generate interest in your brand and get people to your website, where they’ll likely look around to learn much more about what services or products you offer. If all things goes well, this browsing ends with a purchase or, at the very least, it ends with the completion of another step in your sales funnel.