Google AdWords is Google's advertising system in which advertisers bid on certain keywords in order for their clickable ads to appear in Google's search results. As, advertisers have to pay for these clicks, this is how Google makes money from search. This infographic will help you understand how AdWords works, detailing the AdWords auction, bidding and explaining important factors like Quality Score and cost per-click. If you're asking "How does AdWords Work?" this infographic is for you!
Google Adwords Express at best Digital marketing agency in Delhi is a feature aimed at small businesses as it minimises the difficulty of managing ad campaigns by automatically managing keywords and ad placement. AdWords Express was previously known as Google Boost and it also supports small business that do not have a website, allowing them to direct customers to their place page.
Google AdWords at Digital Indya, best Digital marketing agency in Gurgaon is basically an online advertising service where advertisers pay to display brief advertising copy to web users. AdWords offers pay-per-click(PPC) (cost-per-click (CPC) advertising), cost-per-acquisition(CPA) advertising, cost per mille(CPM) advertising or cost per thousand impressions, site-targeted advertising for text, banner, and rich-media ads, and re-marketing (also known as retargeting).
Relying on the competitiveness of the keywords you're bidding for and the relevancy of that keyword to real conversions for your company, AdWords may or may not work for your business. For the most part, we are aware that Google AdWords is extremely effective for many kinds of businesses, as long as they don't waste their money on the wrong keywords, or write weak, low CTR ads.
The exact position of your Ad is determined by your Ad rank (Maximum bid times quality score). The highest ad rank gets the 1st ad position. Your actual CPC will be determined by the ad rank of the highest ad below you divided by your quality score. The only exception of this rule is when you are the only bidder or the lowest bid in the AdWords auction, then you have to pay your maximum bid per click! AdWords bidding heavily penalizes advertisers who bid with low quality scores. Conversely, those with high quality scores get higher ad ranks and lower CPC.
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