SEO is constantly evolving concept for Internet Marketers

To begin a search engine optimization (SEO) project, it is very important to understand the process involved in an effective SEO campaign. To that end, we break the process down into the six steps and describe the activities involved in each of these steps.

One word on search engine optimization in general first, though. At Digital Indya, best digital marketing agency in Gurgaon SEO does not start and finish with these steps and the initial work that we do. In order to have ongoing success, it is important to monitor results and build meaningful content on a continual basis. In short, we can say it is a process, not a project.

Keyword phrase research involves identifying a group of keyword phrases that would be used in optimization. This step is very critical and requires a desirable amount of time to find a good set of phrases that offer a balanced combination of two important factors high usage by searchers and relatively low competition within the search engines.

Reporting after establishing your targeted keyword phrases and starting position relative to the site’s competitive set, it is important to understand what the subject site’s starting position is within the search engines. By doing so you ensures that you know the specific areas that need work and provides a baseline against which to gauge the subsequent campaign’s success.

Content is king in search engine optimization. The search engines love text high-volume, high-quality content related to your business which will serve you in a couple of important ways.

In page optimization we follow the addition of new, high-quality content, which we tackle on-page optimization.  

Whilst marketing at Digital Indya, best digital marketing agency in Gurgaon, you fish where the fish are.  And, the fish are using social media in increasing numbers. The potential of online sharing through social media provides enormous opportunities for companies willing to commit the time to using it.  During this period of the process, we help clients establish a social media presence and consult with the client on how to best use those social media profiles to share site content and connect with customers and potential customers.

Useful Content at best digital marketing agency in Gurgaon is at the top most priority of Marketing

Content marketing at Digital Indya, best digital marketing agency in Gurgaon is all about the creation and distribution of high-quality content that attracts and engages audiences online. Like various other traditional forms of marketing, content marketing is basically used to drive customer acquisition, deeper engagement with current customers, and for brand awareness.

The current trend in content marketing has grown significantly vast over the past two decades as audiences have shifted to new media, consuming content in entirely new and savvy ways. This majorly has led to brands big and small developing comprehensive content strategies with allocated marketing budgets.

As generally thought of as being separate from traditional advertising, content marketing is all about communicating with customers in a way that adds value, without the sales pitch. The content which itself is editorially-minded, and while contextually relevant to a product or service, provides adequate information in the form of entertainment, education, emotional connection, or practical value.

The purpose of online research is to find  information and high-quality content. That means that text, imagery and video content which provides information that is relevant and interesting to people searching for information on the Internet. Content marketing is the method of creating and distributing content that is entertaining, informative and helpful to potential customers. At Digital Indya best digital marketing agency in Gurgaon, only good content directs those customers back to your brand website, where you can capture leads and sell products. Success in content marketing creates positive associations to your brand without the hassle of product marketing.

A useful content can be useful in many ways as it gives arise to many lead generation, Increased reach and name recognition, Image and customer development.

According to the Content Marketing Institute, the biggest challenges facing companies trying to break into content marketing which includes insufficient time and a lack of opportunities to produce enough content. But at Digital Indya you have enough content which can easily attract the attention of the clients.

Everyone Business Does it, But only a few get it Right

It's an effective way to keep customers informed. Email marketing isn't something marketers do just because they can and it's easy. The tactic is very effective at helping business owners and consumers stay connected.

Electronic mail, or E-mail, is the most frequently used service on the Internet for many reasons.

An Email blast is hence known as an email that you send to a mailing list or large group of people, who are usually known as your subscribers. Since email blasts are often sent to hundreds or thousands of subscribers, the blasts normally managed using email marketing software or web applications.

Email marketing at Digital Indya, best digital marketing agency in Gurgaon is quite simply, using the tools of email to deliver advertising messages. The various majority of Internet users have email accounts which allow them to receive an almost unlimited number of messages instantly.

One of the greatest advantages of Email marketing is that it permits marketers to send targeted messages. Print, radio and television ads are broadcast indiscriminately and frequently reach consumers who have no interest in the product offered. But email marketing permits companies to tailor certain ads to certain customers. If a customer has shopped for a brand of shoes in the past, companies can mail them coupons for that same brand knowing that they have already expressed an interest.

With Email marketing at Digital Indya, best Digital marketing agency in Gurgaon, you can easily and quickly reach target markets without the requirement for bulk quantities of print space, television or radio time or high production costs. Thanks to effective email marketing software, you can maintain an email list that has been segmented based on various factors including the length of time addresses have been on the list, customers’ likes and dislikes, spending habits and other important criteria. Emails are then created and sent out to specifically target members of your email list, giving them a personalized email detailed information that they are interested in or have requested. This helps promote trust and loyalty to a company while also increasing sales.

Google Maps isn’t just for directions; it’s good for locating your businesses too

Among the vast selection of mobile applications offered by Google is Google Maps, a reliable mapping which provides service location information through satellite imagery. The efficiency brought about by this online tool cannot be denied as it has the ability to check possible routes and landmarks for faster travel time.

On Google Maps, you just need to provide details about your business information on google places. This will enable your business to be located by customers who do a search which is related to your business name or the services you offer. Also, your location will be mapped for easy access to your establishment.

This helps your business stay competitive. Even if you are not having a strong web presence, you can include your brick and mortar business on the web by having it mapped for all to see.

Google Maps is a web-based service that provides complete information about geographical regions and sites around the world. In addition to conventional road maps, Google Maps offers aerial as well as satellite views of many places. In some cities, Google Maps offers street views which comprise of photographs taken from vehicles.

At Digital Indya, best digital marketing agency in Gurgaon Google Maps isn’t just for directions; it’s also good for locating businesses. For example, by using Google maps, you can have more idea about how to find businesses like car wash builders in case you ever needed car wash construction. And Google Maps offers a variety of user-friendly features to do so.

Google Maps offers several services as part of the larger web application, as follows. A route planner offers directions for drivers, bikers, walkers, and users of public transportation who want to have a trip from one specific location to another.

The Google Maps application program interface (API) makes it possible for Website administrators to implant Google Maps into a proprietary site such as a real estate guide or community service page. Google Maps for mobile offers a location service for motorists that utilizes the Global Positioning System (GPS) location of the mobile device along with data from wireless and cellular networks.

Effectively use Remarketing to Increase your revenue

Remarketing helps you to show ads to those people who have visited your website or used your mobile app before. When people leave your website without purchasing anything, for example, remarketing helps you reconnect with them by showing relevant ads as they browse the web, as they use mobile apps, or as they search on Google.

At Digital Indya, we can also say that remarketing is sales and advertising strategy that maintains contact with potential customers after they visit a business. While remarketing existed prior to the Internet, it is used online which is increasingly common and highly effective. Remarketing consists of any marketing materials that remind people of businesses they have visited in the past, which enhance the likelihood and those people will make repeat purchases.

If any organization wants to gather customer information can take advantage of remarketing. Remarketing is an extremely common practice online, though offline businesses and political campaigns frequently use it as well.

Remarketing can be also used to encourage past customers to return. Companies typically send periodic reminders to people who once had an insurance plan with the provider but chose to cancel it. This reminds former customers of the provider, and increases the probability that they will sign up for plans should they have a new need for insurance.

Political campaigns are often required by law to collect contact information about their contributors. Many campaigns avail this information to update their contributors on campaign progress and even solicit additional donations. Whether by email, snail mail, or phone, a political campaign can remain in contact with stakeholders who have already expressed an interest in the campaign and may have already contributed to it, rather than having to rely entirely on first-time contributors.

How a business uses a remarketing strategy depends on how that business first makes contact with its customers. An online retailer must approach the strategy in a unique manner than a brick and mortar service industry business might.

Increase your visibility with Social Media optimization

Social media optimization plays an important role in the success of a Website. Specially, now social signals impact SEO of your blog, Social media marketing and optimization of your blog or Website has become equally important. Specially for an E-commerce site, Social media optimization is very important, as now people use social recommendation for buying products online. Moreover, being on Social media will help you to create a brand of your own.

Coming back to SMO at Digital Indya, best digital marketing agency in Gurgaon is the technique to promote your product, build a brand on various social channels. That includes video sites like Youtube, Social networking sites like Facebook, Twitter, Social bookmarking sites like Stumble Upon, Reddit and many more. After Google Panda and penguin updates, to build the trust factor and authority of your Website, your social media influence will play a great role. I’m sure you must be thinking this. First of all social media optimization means proper optimization your post for social media website like Digg, stumble upon, reddit, sphinn and 100+ such sites.

At Digital Indya, best digital marketing agency in Gurgaon is the concept behind SMO is simple: implement changes to optimize a site so that it is more easily linked to, more highly visible in social media searches on custom search engines and more frequently included in relevant posts on blogs, podcasts and vlogs.  Here are some rules we use to help guide our thinking with conducting an SMO for a client's website:

Increase your linkability is the first and most important priority for websites.  Many sites are "static" – meaning they are rarely updated and used simply for a storefront.  To optimize a site for social media, we need to increase the linkability of the content.

Reward inbound links – Often used as a barometer for success of a blog (as well as a website), inbound links are paramount to rising in search results and overall rankings.  To encourage more of them, we need to make it easy and provide clear rewards.  

Help your content travel – Unlike much of SEO, SMO is not just about making changes to a site.  When you have content that can be portable (such as PDFs, video files and audio files), submitting them to relevant sites will help your content travel further, and ultimately drive links back to your site.  

Video Marketing - An effective form that needs to be integrated.

Video marketing services helps to offer an in-depth look into your brand to build trust and recognition. Video provides an alluring experience that is easy to digest and still leaves a long-lasting impression. Your brand will shine through in every video so your viewers know who you are no matter where they watch your content.

Our videos at Digital Indya don’t just make you look great – they’re developed with strategies behind them that get you results. Whether you want to explain a complex idea, keep your customers updated or share a giggle, we can use video to help you reach your marketing goals.

Our creative team is made up of some of the best people. With our producers’ creativity and our strategists’ eyes for measurable results, we are set up for your success. Video marketing has been unanimously chosen as one of the rising stars in marketing corridors, thanks to social integration and investments by Internet giants. It is gaining an important place in the marketing plans of all major companies to connect with consumers, engage with them and convert them into paying customers.

Videos have a direct impact on search results. It is common knowledge that rich media, which includes videos, is favored by search engine algorithms. To top it up, the fact that Google owns YouTube which also plays a role in video’s increased popularity. Google has been constantly adjusting its algorithm to give its users a meaningful experience while searching. To satisfy users, they show a variety of results, and not just exact keyword matches. As a result, search results now prominently feature videos among top results.

There’s no shortage of content out there in the digital world. People are overloaded with information but they cannot process. Videos are a breath of fresh air in a world dying with information overload.  Here at Digital Indya, best Google trusted agency we are aware that it is very easy for the brain to process visual content amidst a sea of text. Creating an impact through videos is therefore that much more easier.

Website Design is a process of collecting ideas and Implementing them

The Design is the process of collecting ideas, and aesthetically arranging and implementing them, guided by certain principles for a specific purpose. Web design is a process which is similar to creation, with the intention of presenting the content on electronic web pages, which the end-users can access through the internet with the help of a web browser.

There are various elements of Web Design. At Digital Indya, Web design uses many of the same key visual elements as all types of design such as:

Layout: It is the way the graphics, ads and text are arranged. In the web world, a key goal is to help the view find the information they seek at a glance. This includes maintaining the balance, consistency, and integrity of the design.

Color: The choice of colors mainly depends on the purpose and clientele; it could be simple black and white to multicolored design, conveying the personality of an individual or the brand of an organization, using web-safe colors.

Graphics: Graphics can include logos, photos, clipart or icons, all of which enhance the web design. For the purpose of friendliness, these need to be properly placed appropriately, working with the color and content of the web page, while not making it too congested or slow to load.

Fonts:  The use of various fonts can enhance a website design. Most of the web browsers can only read a select number of fonts, known as "web-safe fonts", so your designer will generally work within this widely accepted group.

Content: Content and design both can work together to enhance the message of the site through visuals and text. Written text should always be relevant and useful, so as not to create any confusion to the reader and to give them what they want so they will remain on the site. Content should be well optimized for search engines and be of a suitable length, incorporating relevant keywords.

At Digital Indya, all these website elements are combined together to form websites. Often, the meaning of "design" is perceived solely as a visual aspect. In reality, website design includes major abstract elements such as usability, ergonomics, layout traditions, user habits, navigation logic and other things that simplify the using of websites and help to find information faster.

A Clever way to connect with your Clients

Remarketing helps you to show ads to those people who have visited your website or used your mobile app before. When people leave your website without purchasing anything, for example, remarketing helps you reconnect with them by showing relevant ads as they browse the web, as they use mobile apps, or as they search on Google.

At Digital Indya, we can also say that remarketing is sales and advertising strategy that maintains contact with potential customers after they visit a business. While remarketing existed prior to the Internet, it is used online which is increasingly common and highly effective. Remarketing consists of any marketing materials that remind people of businesses they have visited in the past, which enhance the likelihood and those people will make repeat purchases.

If any organization wants to gather customer information can take advantage of remarketing. Remarketing is an extremely common practice online, though offline businesses and political campaigns frequently use it as well.

Remarketing can be also used to encourage past customers to return. Companies typically send periodic reminders to people who once had an insurance plan with the provider but chose to cancel it. This reminds former customers of the provider, and increases the probability that they will sign up for plans should they have a new need for insurance.

Political campaigns are often required by law to collect contact information about their contributors. Many campaigns avail this information to update their contributors on campaign progress and even solicit additional donations. Whether by email, snail mail, or phone, a political campaign can remain in contact with stakeholders who have already expressed an interest in the campaign and may have already contributed to it, rather than having to rely entirely on first-time contributors.

How a business uses a remarketing strategy depends on how that business first makes contact with its customers. An online retailer must approach the strategy in a unique manner than a brick and mortar service industry business might.

Women’s Day - A Day as Beautiful as Women are !

Our entire team of Digital Indya wishes all the lovely ladies a very Happy International Women’s Day. Digital Indya , a best digital marketing agency in Gurgaon supports women who are strong, creative and independent enough by the help of which women’s can recognize their beauty which is all about knowing and accepting who they are.

International Women's Day is celebrated in many countries around the world. It is a day when women are recognized for their achievements without regard to divisions, whether national, ethnic, linguistic, cultural, economic or political. International Women's Day firstly emerged from the activities of labour movements at the turn of the twentieth century in North America and across Europe.

On March 8 every year, International Women's Day is celebrated to felicitate women and their achievements. Women have come a long way in their struggle for equality, but there is still a long distance to cover. This year, the tagline for Women's Day is 'Be Bold For Change.' And to encourage women to be bolder, stronger and more powerful in all spheres of life. These powerful statements, made by women and for women, will inspire you to celebrate women in all their glory.

This day encourages women and salutes them for their resilience, patience and hard work. Women’s Day symbolizes a woman’s determination and courage along with this highlights her progress made throughout the years. There are several women who have exceptional contributions to society and on Women’s Day, we must extend our support and thank them for their input.

Women need to be empowered through the strongest tool - Education. They don't need to be subservient to anyone, but at the same time, men must change their mindset towards women. If men are more respectful towards women, then things will change at the grassroots level. It will happen slowly, but everyone has to move together.

On International Women’s Day 2017, Digital Indya, digital marketing agency in Gurgaon pledge to promote gender equality and work towards women’s empowerment. We start with creating some inspiring and powerful women’s empowerment messages and quotes to every woman in our life and make them realize that they are very important. Happy International Women’s Day.

Successful E-marketing requires preparation

E-mail marketing is an effective way to keep customers informed. It isn't something marketers do just because they can and it's easy. The tactic is very effective at helping business owners and consumers stay connected.

Electronic mail, or E-mail, is the most frequently used service on the Internet for many reasons.

An E-mail blast is hence known as an email that you send to a mailing list or large group of people, who are usually known as your subscribers. Since email blasts are often sent to hundreds or thousands of subscribers, the blasts normally managed using email marketing software or web applications.

E-mail marketing at Digital Indya is quite simply, using the tools of email to deliver advertising messages. The various majority of Internet users have email accounts which allow them to receive an almost unlimited number of messages instantly.

One of the greatest advantages of email marketing is that it permits marketers to send targeted messages. Print, radio and television ads are broadcast indiscriminately and frequently reach consumers who have no interest in the product offered. But email marketing permits companies to tailor certain ads to certain customers. If a customer has shopped for a brand of shoes in the past, companies can mail them coupons for that same brand knowing that they have already expressed an interest.

With E-mail marketing, you can easily and quickly reach target markets without the requirement for bulk quantities of print space, television or radio time or high production costs. We must thanks to effective email marketing software, where you can maintain an email list that has been segmented based on various factors which includes the length of time addresses have been on the list, customers’ likes and dislikes, spending habits and other important criteria. Emails are then created and sent out to specifically target members of your email list, giving them a personalized email detailed information that they are interested in or have requested. This helps promote trust and loyalty to a company while also increasing sales.

The best way to find yourself is to lose yourself in the service of others

By reaching our potential consumers and establishing a brand is an important part by the help of which we can succeed in a business. Without marketing solutions, a business has a very high chance of failure. Digital marketing at Digital Indya, is a strategy that helps to build up a company’s reputation and exposure online by using a variety of internet tools and solutions.

It is possible to understand the different strategies and marketing tools at Digital Indya, best google trusted agency that is available along with this it is also important to identify what digital marketing is and how it promotes a business.

Digital marketing, which is also called Internet marketing or online marketing, is a tool, strategy or method of getting the company name known to the public. The advertisements can take many different forms and some strategies focus on subtle messages rather than clear-cut advertisements.

We promote our business in a simple way as it builds up the company’s reputation by increasing its ability to be found online. A large number of potential customers browse the internet, look for relevant information or simply enjoy their favorite pastimes with an internet connection. By taking advantage of the online tools and resources, it is possible to get the company name out to the public and encourage our potential customers to look for further information.

Digital Indya makes your brand visible to clients with effective google business view strategy, creative technology, website developments, new google map listing, google street view, 3D virtual walkthrough. We all know that if we are launching a new brand then it is very important that the product should be well known to a number of people.

Presently, digital marketing is very prevailing. As it does not take much time and within a short span of time only promotions are done. It is the best strategy which is very quick and promotions done by them are liable too as they reach to the number of people.

Useful content is at the core of our marketing

Content marketing is all about the creation and distribution of high-quality content that attracts and engages audiences online. Like other traditional forms of marketing, content marketing is basically used to drive customer acquisition, deeper engagement with current customers, and for brand awareness.

The trend in content marketing has grown significantly vast over the past two decades as audiences have shifted to new media, consuming content in entirely new and savvy ways. This has led to brands big and small developing comprehensive content strategies with allocated marketing budgets.

As generally thought of as being separate from traditional advertising, content marketing is about communicating with customers in a way that adds value, without the sales pitch. The content which itself is editorially-minded, and while contextually relevant to a product or service, provides information in the form of entertainment, education, emotional connection, or practical value.

The purpose of online research is to find relevant information and high-quality content. That means that text, imagery and video content which provides information that is relevant and interesting to people searching for information on the Internet. Content marketing is the practice of creating and distributing content that is entertaining, informative and helpful to potential customers. At Digital Indya, good content then directs those customers back to your brand website, where you can capture leads and sell products. Success in content marketing creates positive associations to your brand without the hassle of product marketing.

A useful content can be useful in many ways as it gives arise to many lead generation, Increased reach and name recognition, Image and customer development.

According to the Content Marketing Institute, the biggest challenges facing companies trying to break into content marketing which includes insufficient time and a lack of opportunities to produce enough content. But at Digital Indya you have enough content which can easily attract the attention of the clients.

Google Maps isn’t just for directions; it’s good for locating your businesses too

Among the vast selection of mobile applications offered by Google is Google Maps, a reliable mapping which provides service location information through satellite imagery. The efficiency brought about by this online tool cannot be denied as it has the ability to check possible routes and landmarks for faster travel time.

On Google Maps, you just need to provide details about your business information on google places. This will enable your business to be located by customers who do a search which is related to your business name or the services you offer. Also, your location will be mapped for easy access to your establishment.

This helps your business stay competitive. Even if you are not having a strong web presence, you can include your brick and mortar business on the web by having it mapped for all to see.

Google Maps is a web-based service that provides complete information about geographical regions and sites around the world. In addition to conventional road maps, Google Maps offers aerial as well as satellite views of many places. In some cities, Google Maps offers street views which comprise of photographs taken from vehicles.

At Digital Indya, Google Maps isn’t just for directions; it’s also good for locating businesses. For example, by using Google maps, you can have more idea about how to find businesses like car wash builders in case you ever needed car wash construction. And Google Maps offers a variety of user-friendly features to do so.

Google Maps offers several services as part of the larger web application, as follows. A route planner offers directions for drivers, bikers, walkers, and users of public transportation who want to have a trip from one specific location to another.

The Google Maps application program interface (API) makes it possible for Website administrators to implant Google Maps into a proprietary site such as a real estate guide or community service page. Google Maps for mobile offers a location service for motorists that utilizes the Global Positioning System (GPS) location of the mobile device along with data from wireless and cellular networks.