Saturday 29 April 2017

Everyone Business Does it, But only a few get it Right

It's an effective way to keep customers informed. Email marketing isn't something marketers do just because they can and it's easy. The tactic is very effective at helping business owners and consumers stay connected.

Electronic mail, or E-mail at Digital Indya best digital marketing agency in Delhi is the most frequently used service on the Internet for many reasons.

An Email blast is hence known as an email that you send to a mailing list or large group of people, who are usually known as your subscribers. Since email blasts are often sent to hundreds or thousands of subscribers, the blasts normally managed using email marketing software or web applications.

Email marketing at Digital Indya, best digital marketing agency in Delhi is quite simply, using the tools of email to deliver advertising messages. The various majority of Internet users have email accounts which allow them to receive an almost unlimited number of messages instantly.

One of the greatest advantages of Email marketing is that it permits marketers to send targeted messages. Print, radio and television ads are broadcast indiscriminately and frequently reach consumers who have no interest in the product offered. But email marketing permits companies to tailor certain ads to certain customers. If a customer has shopped for a brand of shoes in the past, companies can mail them coupons for that same brand knowing that they have already expressed an interest.

With Email marketing at Digital Indya, best Digital marketing agency in Delhi, you can easily and quickly reach target markets without the requirement for bulk quantities of print space, television or radio time or high production costs. Thanks to effective email marketing software, you can maintain an email list that has been segmented based on various factors including the length of time addresses have been on the list, customers’ likes and dislikes, spending habits and other important criteria. Emails are then created and sent out to specifically target members of your email list, giving them a personalized email detailed information that they are interested in or have requested. This helps promote trust and loyalty to a company while also increasing sales.

Friday 28 April 2017

Digital Indya create content that reaches our audience’s audience

In today’s digital age finding the most relevant data over the internet is like looking for a needle in a haystack. While the digital content might be all around you, you are jumbled unless you have a microscopic vision and patience to dig that deep.

And this is indeed one of the biggest struggles of corporate companies and firms. People are flooded with advertisements, because of which business strive to get their corporate message noticed. In such a scenario, content marketing comes as a necessary evil. At Digital Indya, best Google trusted agency in Gurgaon content marketing has been around for years. It is the voice and image of a brand. Where it takes up good effort and time to create an effective, engaging content, it is also very important to consider that the content reflects your business and its values. Content marketing is the best way to drive traffic, find leads and increase sales. You must be aware of your purpose and actively promote your content. This increases the visibility of your brand and helps gain reputation. Content management directs a company on how to convert prospects into customers.

It also includes solutions to problems that don’t even exist in the first place. If you will diversify your content and make the readers feel that what they are exactly reading, what they’ve been looking for (even if they weren’t exactly searching for the same). It is beneficial for you to target a particular segment of the audience and seek maximum conversion out of the lot.

So a business should focus on creative content that gives a first-hand user experience to its readers so that they could relate to it and at the same time drive sales. It is about delivering the creative content, the target audience is seeking out. It is a creation of valuable and refined content as well as its execution.


It might not matter that Digital Indya best google trusted agency in Gurgaon is dealing with something that isn’t even a household product. Content is the combination of relevant, valuable information that should be self-explanatory and crisp. It should be engaging so that it can promise to return customers.

Whatever you see on the web is a manifestation of happenings around the world. What you deliver online, is how the reader sees the world. So in all content writing is all about owning the internet, and how well you do it!

Monday 24 April 2017

SEO at Digital Indya is an important part of your marketing mix

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To begin a search engine optimization (SEO) project, it is very important to understand the process involved in an effective SEO campaign. To that end, we break the process down into the six steps and describe the activities involved in each of these steps.
One word on search engine optimization in general first, though. At Digital Indya, best digital marketing agency in Gurgaon SEO does not start and finish with these steps and the initial work that we do. In order to have ongoing success, it is important to monitor results and build meaningful content on a continual basis. In short, we can say it is a process, not a project.
Keyword phrase research involves identifying a group of keyword phrases that would be used in optimization. This step is very critical and requires a desirable amount of time to find a good set of phrases that offer a balanced combination of two important factors high usage by searchers and relatively low competition within the search engines.
Reporting after establishing your targeted keyword phrases and starting position relative to the site’s competitive set, it is important to understand what the subject site’s starting position is within the search engines. By doing so you ensures that you know the specific areas that need work and provides a baseline against which to gauge the subsequent campaign’s success.
Content is king in search engine optimization. The search engines love text high-volume, high-quality content related to your business which will serve you in a couple of important ways.

Whilst marketing at Digital Indya, best digital marketing agency in Gurgaon, you fish where the fish are.  And, the fish are using social media in increasing numbers. The potential of online sharing through social media provides enormous opportunities for companies willing to commit the time to using it.  During this period of the process, we help clients establish a social media presence and consult with the client on how to best use those social media profiles to share site content and connect with customers and potential customers.
The same reporting done in the initial phase of the campaign which is done again at regular intervals, post-optimization. Rankings, site traffic levels, social signals and various other key metrics can then be compared to pre-optimization levels, giving measurable results to the SEO campaign. The specific metrics used in an SEO plan will depend on the goals of that site.

Thursday 20 April 2017

Find your difference. Let Digital Indya create your Google Virtual Tour

A 360-degree virtual tour is composed of many still photos or video frames to present an overall view of each angle of the subjects usually, an infrastructure having different parts or beautiful landscapes with dissimilar view-angles. People create the photos with camera and lens being rotated around known as a nodal point.

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The first use of virtual tours dates back to 1994 when a museum tried to make its tourists an amazing feeling like going back to an England castle in 1550. Virtual tours immediately attracted people and became more and more popular from then onwards.

The 360-degree virtual tour at Digital Indya best Digital Marketing agency in Gurgaon is in three dimensions, 3D only make you believe that you're in a tridimensional world which is so close to our real life, for the objects are not painted on paper. While 360-degree virtual tours enable you to look around the whole scenes in whatever angle you want. With the help of mouse you can switch view angles (including those over your head and under your foot), pan and zoom, go to another room in the way you're right there by yourself.

The 360 virtual tours at best Digital Marketing agency in Gurgaon is a method to show 360 panoramas of a group of different small spaces. For instance, you're on a luxury cruise liner, and each of its rooms and equipment is must-see subject in 360-degrees. When we combine all of these 360 panoramas together and make viewers feeling like being in person. That's 360-degree virtual tour. The virtual tour is currently widely adopted on tourism/computer/camcorder games websites to show people into buying their products.

Considering its beautiful effects, this presentation method ranges over on real estate industry and is called as a real estate virtual tour. With the help of great panorama, you can easily capture and enhance panoramas of every part of the whole virtual tours, in 360-degrees. And the program enables customers to preview 360 panoramas with its in-built viewer. So you can handle each unit of 360-degree virtual tours with no hassle, no matter you're planning for the real estate virtual tour, or other virtual tours.

Monday 10 April 2017

Google Maps isn’t just for directions; it’s good for locating your businesses too

Among the vast selection of mobile applications offered by Google is Google Maps, a reliable mapping which provides service location information through satellite imagery. The efficiency brought about by this online tool cannot be denied as it has the ability to check possible routes and landmarks for faster travel time.
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On Google Maps, you just need to provide details about your business information on google places. This will enable your business to be located by customers who do a search which is related to your business name or the services you offer. Also, your location will be mapped for easy access to your establishment.
This helps your business stay competitive. Even if you are not having a strong web presence, you can include your brick and mortar business on the web by having it mapped for all to see.
Google Maps is a web-based service that provides complete information about geographical regions and sites around the world. In addition to conventional road maps, Google Maps offers aerial as well as satellite views of many places. In some cities, Google Maps offers street views which comprise of photographs taken from vehicles.
At Digital Indya, best digital marketing agency in Gurgaon Google Maps isn’t just for directions; it’s also good for locating businesses. For example, by using Google maps, you can have more idea about how to find businesses like car wash builders in case you ever needed car wash construction. And Google Maps offers a variety of user-friendly features to do so.
Google Maps offers several services as part of the larger web application, as follows. A route planner offers directions for drivers, bikers, walkers, and users of public transportation who want to have a trip from one specific location to another.
The Google Maps application program interface (API) makes it possible for Website administrators to implant Google Maps into a proprietary site such as a real estate guide or community service page. Google Maps for mobile offers a location service for motorists that utilizes the Global Positioning System (GPS) location of the mobile device along with data from wireless and cellular networks.

Tuesday 4 April 2017

Content marketing involves the creation and sharing of online material

Content marketing is all about the creation and distribution of high-quality content that attracts and engages audiences online. Like other traditional forms of marketing, content marketing at Digital Indya, best digital marketing agency in Gurgaon is basically used to drive customer acquisition, deeper engagement with current customers, and for brand awareness.

The trend in content marketing has grown significantly vast over the past two decades as audiences have shifted to new media, consuming content in entirely new and savvy ways. This has led to brands big and small developing comprehensive content strategies with allocated marketing budgets.
As generally thought of as being separate from traditional advertising, content marketing is about communicating with customers in a way that adds value, without the sales pitch. The content which itself is editorially-minded, and while contextually relevant to a product or service, provides information in the form of entertainment, education, emotional connection, or practical value.

The purpose of online research is to find relevant information and high-quality content. That means that text, imagery and video content which provides information that is relevant and interesting to people searching for information on the Internet. Content marketing is the practice of creating and distributing content that is entertaining, informative and helpful to potential customers. At Digital Indya, best digital marketing agency in Gurgaon good content then directs those customers back to your brand website, where you can capture leads and sell products. Success in content marketing creates positive associations to your brand without the hassle of product marketing.

A useful content can be useful in many ways as it gives arise to many lead generation, Increased reach and name recognition, Image and customer development.

According to the Content Marketing, the biggest challenges facing companies trying to break into content marketing which includes insufficient time and a lack of opportunities to produce enough content. But at Digital Indya, best digital marketing agency in Gurgaon you have enough content which can easily attract the attention of the clients.