Remarketing helps you to show ads to those people who have visited your website or used your mobile app before. When people leave your website without purchasing anything, for example, remarketing helps you reconnect with them by showing relevant ads as they browse the web, as they use mobile apps, or as they search on Google.
At Digital Indya, we can also say that remarketing is sales and advertising strategy that maintains contact with potential customers after they visit a business. While remarketing existed prior to the Internet, it is used online which is increasingly common and highly effective. Remarketing consists of any marketing materials that remind people of businesses they have visited in the past, which enhance the likelihood and those people will make repeat purchases.
If any organization wants to gather customer information can take advantage of remarketing. Remarketing is an extremely common practice online, though offline businesses and political campaigns frequently use it as well.
Remarketing can be also used to encourage past customers to return. Companies typically send periodic reminders to people who once had an insurance plan with the provider but chose to cancel it. This reminds former customers of the provider, and increases the probability that they will sign up for plans should they have a new need for insurance.
Political campaigns are often required by law to collect contact information about their contributors. Many campaigns avail this information to update their contributors on campaign progress and even solicit additional donations. Whether by email, snail mail, or phone, a political campaign can remain in contact with stakeholders who have already expressed an interest in the campaign and may have already contributed to it, rather than having to rely entirely on first-time contributors.
How a business uses a remarketing strategy depends on how that business first makes contact with its customers. An online retailer must approach the strategy in a unique manner than a brick and mortar service industry business might.
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